This is the first of a two-part post on the internal checklist every developer should have when choosing a mobile ad network.

As a developer, generating revenue is the meat-and-potatoes of your business. And partnering with the right mobile ad network can maximize that revenue and streamline operations. But if you don’t select the network that aligns with your goals and preferences, you’ll miss out on that potential revenue (the worst kind of FOMO).

So, developers must be careful and methodical when choosing a mobile ad network.

Ready to narrow down your options? Keep these ten considerations in mind as you pick a mobile ad network that will make you money.


First and foremost, a network should be upfront about how they work. Metrics are also paramount, but you really can’t even begin to consider those elements until you’ve confirmed the network is transparent and trustworthy.

Look for a network that’s open about their set-up, goals and history. It’s always valuable to seek a second opinion, but if you can’t determine what the network stands for from the get-go, it may not be worth your time.

Payment Options

Here’s the bottom line—look for consistent payments, a schedule that fits your circumstances and an attractive payment method.

Here’s everything before the bottom line:

You’ll want to know what the payment options look like.
Consider the payment schedule and method as well as any potential threshold you’ll need to meet before being paid.
The most common methods of payment are PayPal, ACH, wire transfers and checks. Always confirm your network has the payment method you prefer before opting in.
You’ll likely find a lot of net 15, net 30 and net 60 payment schedules (meaning you wait up to 15, 30 or 60 days for payout). However, immediate payouts are available and a good option for developers who want access to consistent cash flow.
If your network has a good eCPM, you won’t have to worry too much about meeting those thresholds but it’s still an important deciding factor


Start with this fundamental metric as your base to determine how much revenue is coming in from various ad campaigns. One of your biggest priorities is to, of course, increase revenue.

As you study individual mobile ad networks, check out how each particular network’s average eCPM compares to the rest of the industry.

This consideration goes back to transparency. eCPM rates should be easily accessible and comparable by country.

Pair the eCPM with the fill rate for a fuller analysis. Sure, you can expect some complications from time to time but this rate needs to be as close to 100 percent as possible to avoid missing out on revenue. You’ll also want a network with enough campaigns available for a variety of devices, locations, and platforms.

Be sure to determine how consistent the fill rate and eCPM have been over time.


A bloated, overly complicated SDK will weaken the performance of your app fast—and thus weaken your revenue stream.

As you explore mobile ad networks, look for an SDK that is:

  • Streamlined
  • Well-tested
  • Quick to integrate
  • Capable of connecting across multiple platforms
  • Designed to enhance the app’s performance

You really don’t want to spend a lot of time coding and getting comfortable with a new dev kit.

Ease of Use

Some ad networks require a learning curve. It’s up to you to decide how much time you want to invest into getting started and tinkering with the network.

At the very least, look for an easy to use dashboard with analytics including breakdowns and reports. Here you’ll get to the heart of how parameters are working. The actual network itself should feature a streamlined user flow and have readily available support staff.

Look for reviews and try talking to other developers to find out how their experience was with the network. The best information comes from first-hand conversations.

Did it live up to its claims? Was it easy to get started? How accessible and knowledge is the support staff? The information obtained from these hands-on experiences is invaluable.