It is no secret that developing a great app is hard work, and that making real money off of that app is even harder. Yet, so many mobile apps make it to the top of the app store charts. How do they do it? By planning, executing, analyzing, and fine tuning.

As 2018 comes to an end, it is time to evaluate new options and strategies for scaling your mobile app or mobile game. So our team at Appodeal has put together 6 proven ways to increase ad revenue that should be on your New Year’s resolutions list for 2019:

  • Place ARPDAU (Average Revenue per Daily User) at the forefront of your monetization strategy
  • Increase your focus on user acquisition to combat attrition and generate revenue
  • Experiment with interstitial ads by making them more frequent during longer sessions
  • Consider new ad formats vs. choosing an ad format by default
  • Segment your user base and initiate A/B testing to evaluate ad strategies
  • Monetize like a boss!!

What can you do today to make sure you follow through with your New Year’s resolutions?

Check out the webinar recording below, featuring Natalie Portier (Appodeal’s Evangelist), Gaetan Pauchet (Appodeal’s Account Strategist Lead), and Jonas Olsson (Account Manager at Appodeal), for real-world examples and advice on how to set yourself up for success in 2019!