Rewarded videos are an essential part of user retention, while banners are great for wider audience reach. In this article we’ll discuss what’s the best way to place these formats in an app.

Today we look at monetizing your mobile app through in-app ads as a given. Yet rapid market growth and resulting frequent changes keep mobile publishers on their toes. So in order to keep up, it’s necessary to learn working with metrics in the most efficient way to ensure revenue success.