Resources Direct competitors' advertising in your app: is that a bad thing? Insights from SOOMLA App publishers tend to frequently block direct competitors from advertising in their app solely based on a gut feeling. It seems logical not to show competitors’ ads to prevent traffic loss, doesn’t it?
Resources Case Study: How a utility app doubled revenue by monetizing unsold ad space Different categories of apps call for different ad formats and placements to best suit the UI/UX and audience expectations.
Monetization Woof Games: How to Get 4M Installs with No Paid Promotion We are continuing to deliver cool games with a new "Game of the Week" section: now it's Woof Games studio's moment in the spotlight.
Resources Interview with Rusty Lake: The Hidden Secret of Building A Cult Following to Monetization In just two years, two developers, Robin and Maarten, achieved the dreams of countless aspiring indie game developers. How did they do it? We interview Robin at Appodeal to learn about their secret sauce.
Resources From 50% Loss to 60% Ad Revenue Increase - A Case Study When it comes to monetizing a mobile app using ads, intelligent ad mediation is crucial to optimize ad revenue, and is the foundation on top of which you should build the rest of your strategy.
Monetization How Video Advertising Affects Payments & LTV: An Experiment by Webgames Advertising can be a compelling solution for supplementary monetization. If your game already features in-app purchases, you can keep the balance by building ads in carefully. For a better idea of how to do so, let’s check out this experiment performed by Webgames and Appodeal